Refactoring Peace

Interaction design
Creative Programming
Social Research
Installation Design

Refactoring Peace is a socially engaged art installation designed in response to the spike in anti-Asian hate crimes during the COVID-19 pandemic.

I led research and design on this project, which completed in the span of 1 week. I used UX frameworks to ground the creative concept, and executed the final piece using Illustrator, Processing, and Premiere.

01. Prompt
02. Solution

The COVID-19 pandemic has brought attention to the importance of wellness (physical, mental, emotional, and spiritual) in our daily lives. Focus on a specific community and design a creative solution that incorporates wellness as a main theme. 

02. Branding & Accessibility
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03. Paid Social Advertisements

In addition to Display ads, I designed Paid Social ads which are tested on platforms such as Facebook, Instagram and Tiktok. These designs are also revised according to performance data, however I am able to exercise a broader range of creative messaging to amplify the LendingTree brand identity.