Brand Design for Tmrw/Yday

Role:
Brand Design / Motion Graphics



Designing a Seasonal Homepage Experience
I was challenged to redesign the seasonal homepage grid system to highlight brand campaigns and product in an editorial fashion while improving homepage shoppability. The design system was then scaled across app homescreens and other shoppable landing pages.





Tmrw/Yday is a cafe and community space concept where one can water a stranger’s houseplants and also give away a box of thoroughly-sifted-through memories. 


By sharing and exchanging personal treasures, visitors exercise trust and care for one another as a radical form of care-based social exchange.