- Electronic Arts Brand Design
- Electronic Arts Social Impact
- SeaSluxx
- Pottery Barn Kids Website
- LendingTree
- PBK Email & Social
- Finge
LendingTree Visual Design
Visual Design / Web Design
Designing Cursor-Stopping Ads
LendingTree is an online business platform which helps consumers compare and shop finance options from a large network of lenders, banks, insurers, and credit partners. Working with product managers, designers, and software developers, I was challenged to concept and design new ads for LendingTree's Digital Marketing Channels that would build brand awareness and convert users into their marketing funnel.
LendingTree is an online business platform which helps consumers compare and shop finance options from a large network of lenders, banks, insurers, and credit partners. Working with product managers, designers, and software developers, I was challenged to concept and design new ads for LendingTree's Digital Marketing Channels that would build brand awareness and convert users into their marketing funnel.
Display Advertisements I designed Display Ads to be developed into HTML5 banners and tested by the Marketing team across Display ad networks.
I designed Display Ads to be developed into HTML5 banners and tested by the Marketing team across Display ad networks.
Iterating
for Success
Design Systems & Accessibility To streamline our team’s design process and boost engagement metrics, I built a functional UI library to manage the dozens of new design components being tested every week.
To streamline our team’s design process and boost engagement metrics, I built a functional UI library to manage the dozens of new design components being tested every week.
Paid Social Ads
I also designed Paid Social ads tested on platforms such as Facebook, Instagram and Tiktok.
I worked with ongoing brand campaigns and analyzed performance data to help amplify the LendingTree brand identity across social platforms.
I worked with ongoing brand campaigns and analyzed performance data to help amplify the LendingTree brand identity across social platforms.
LendingTree x Upgrade Card
I was challenged to brainstorm concepts for the LendingTree Win Card, a credit card that leverages the flexibility of a personal loan to offer customers encompassing a broad range of credit scores, cash back rewards with no annual fee.
Before the card’s name was finalized, the team floated around names speaking to the brand’s association with greenery, trees, and growth. To focus my design more, I chose ‘Emerald Card’ from our list of potential names and pulled inspiration from fractal patterns found within emeralds.
Before the card’s name was finalized, the team floated around names speaking to the brand’s association with greenery, trees, and growth. To focus my design more, I chose ‘Emerald Card’ from our list of potential names and pulled inspiration from fractal patterns found within emeralds.