Pottery Barn Kids : Email & Social Media  




Pottery Barn Kids is a brand under William’s Sonoma, Inc., offering children's furniture, bedding, decor, and accessories. 

As a mid-level digital designer, I designed and shipped content across social media and email marketing channels to a combined audience of over 2.6 million followers and 6 million email subscribers.


 


Seasonal Email Design


Challenge
Design a series of branded emails to strengthen seasonal brand campaigns, boost conversions for new and top-selling products, and refine the brand identity.


Initial Concepts
Before working on my campaigns, I meet with the team to define the key messages and goals for each email campaign and synthesize marketing briefs into a seasonal style guide.


Spring ‘24 Email Style Ideation
Spring ‘24 Email Style Ideation





Design Trials & RefinementsAfter receiving approval for the seasonal style guide, I wireframe each email campaign, using previous season designs as a reference point for continuity. 

In close collaboration with editorial and marketing teams, I iterate upon my designs to prioritize key marketing messages and evolve the brand’s visual language.

Halloween Content Email


Furniture Content Email







Social Media Design


Challenge
Design a collection of organic and paid social media posts aimed at enhancing brand visibility and driving engagement with accounts.