- Electronic Arts Brand Design
- Electronic Arts Social Impact
- SeaSluxx
- Pottery Barn Kids Website
- LendingTree
- PBK Email & Social
- Finge
Electronic Arts Brand Design Rollout
Role:
Brand Design / Motion Graphics / Social Media Content Creation
The Future of Interactive Entertainment
The Electronic Arts Brand needed a new look and feel to reflect its shift from video game company towards interactive entertainment brand. As a Brand and Social designer, I was challenged to solve for how the new visual identity would roll out across social, web, and other experiential touchpoints.
The Electronic Arts Brand needed a new look and feel to reflect its shift from video game company towards interactive entertainment brand. As a Brand and Social designer, I was challenged to solve for how the new visual identity would roll out across social, web, and other experiential touchpoints.
Scaling the Brand Voice with Social Media
Designing for EA Brand Social channels presented a distinct challenge: How could we ensure that content was ownable to the EA Brand rather than being only IP-focused? The EA Brand social had for the most part relied on reposting game trailers and other franchise content, with no real precedent for original EA Brand content.
Working with Social, Comms, and Creative teams, I created and executed content across Instagram, Tiktok, Youtube, X, and Threads that grew engagement and scaled the Brand voice from game publisher to innovative entertainment Brand.